Sean O'ConnellCEO, Music Allies, Creative Allies

Sean O'Connell spends the beginning of every June in Middle Tennessee. His marketing company Music Allies works with some of the biggest music festivals in the United States, including Bonnaroo. He oversees a team that performs Bonnaroo's radio promotions and creates audio and video content with performing artists in the Hay Bale Studios (literally a trailer surrounded by hay bales). His team works with dozens of stations that transmit from the site.

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