The Smurfs are a powerhouse. That alone may be news to some folks.

In many circles, the little blue trolls get lost in the summertime avalanche of superheroes, sequels and Disney characters, but their box-office power is astounding, especially in the international market: Sony Pictures' "The Smurfs" grossed $142.6 million stateside in 2011 and $421.1 million internationally, according to figures compiled by Box Office Mojo. For the sequel, Sony Pictures Consumer Marketing has a global promotional campaign that is one of the largest the studio has ever produced.

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