Samsung made Jay-Z's new album profitable before it was even released, scoring a major win for both brand and artist with the announcement of their deal. What does it mean for the music industry? And
Not only did Samsung score exclusive access to Jay-Z's first solo album in four years, the consumer electronics behemoth inspired the multi-hyphenate rapper to do something he'd done even less frequently -- tweet.
"If 1 Million records gets SOLD and billboard doesnt report it, did it happen? Ha. #newrules #magnacartaholygrail Platinum!!! VII IV XIII," he tweeted at 1:34 p.m. on June 17, some 16 hours after he made global headlines when a surprise three-minute commercial chronicling the making of Jay-Z's "Magna Carta Holy Grail" aired during halftime of the NBA Finals.