The best way to triple- or more- the market for digital services? Dumb them downBy Glenn Peoples
What if you could double the market for Internet radio, or triple the number of subscribers for on-demand services?
The answer may be simpler than you think -- that is, the answer may be all about simplicity. As Steve Jobs frequently said, consumers want simplicity, and building a simple product is more difficult than building a complicated one. That's one reason iTunes has more than 500 million active accounts (though not all are music buyers) while on-demand subscription had just 20 million paying customers globally at the end of 2012, according to IFPI.