ess than 400 yards from the warm, buttery sands of Venice Beach and tucked away in a modern upstairs live-work space is Vyclone, a media startup co-founded by musician Joe Sumner, son of Gordon, who's better-known as Sting.

But today, during what is a typical Southern California morning with the sun sparkling through fluffy white clouds, there is no mention of Sting--only unbridled enthusiasm for Los Angeles as the adopted home of Sumner's fledgling technology company.

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