Q: Why would anyone launch a cutting-edge startup in Los Angeles? A: Why wouldn't you?
Where: Culver City, Calif.
Who: George Strompolos, CEO
What: Fullscreen is a multichannel YouTube network that reaches more than 100 million subscribers online. In addition to general entertainers, Fullscreen represents more than 700 burgeoning musicians who have generated 8 billion views in aggregate. The company has deals with Warner/Chappell and Universal Music Publishing Group to share revenue for cover songs on its network.