Before Avril Lavigne performed her new single, "Here's to Never Growing Up," on NBC's "Today" on May 17, the pop singer/songwriter smiled and waved to a special fan in the audience: Antonio "L.A." Reid, chairman/CEO of her new label, Epic Records. Although Reid doesn't drop by every Epic artist's TV performance, he made a special point of being there for the 29-year-old Lavigne, whom he signed to Arista when she was a teenager and whose 2002 debut album, "Let Go" (6.8 million copies sold, according to Nielsen SoundScan), he executive-produced.

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