Macklemore & Ryan Lewis aren't just making records, they're setting them: biggest-selling download of 2013, the first duo to send first two singles to No. 1 on the Hot 100. And they've done it all their way--letting the industry come to them.

Last fall, when their irrepressible hit "Thrift Shop" started to blaze up the charts and they were about to begin the tour for their first album, Macklemore & Ryan Lewis had a dilemma: how to sell a $25 concert T-shirt for a song that talks about buying a whole wardrobe with "$20 in my pocket."

"It didn't make much sense," says Wanz (aka Michael Wansley), whose Nate Dogg-like vocals anchor the track's chorus. "The consensus was, 'Why do it?' So we didn't."

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