Live music fans are embracing mobile at a remarkable pace. According to Live Nation, 14% of Ticketmaster sales in North America were purchased on mobile platforms in 2012, double the number that did so in the previous 12 months. In March, Live Nation for the first time sold more than 1 million tickets worldwide on mobile platforms, a trend the company expects to accelerate.

Subscribe to billboard biz to continue reading this article and thousands more.

Billboard.biz subscribers get:
  • 24/7 coverage of every genre and sector of the business with over 150 exclusive charts
  • Bulletin: Breaking stories, chart info and analysis sent directly to your inbox every weekday
  • Billboard Magazine iPad Edition: An enhanced version of the magazine with video, photo galleries and playable charts
  • Archives: A rich history of Billboard.biz articles and exclusive charts

Join now or Log In

Questions? Comments? Let us know: @billboardbiz

Print

Tagged