Warner/Chappell Music has taken another step to fortify in film and TV music business, signing a deal for portions of Lionsgate's music library and setting up a co-publishing partnership with the film and television producer for other works.
Lionsgate's library includes the "Twilight" film franchise, "The Hunger Games," which will see its second edition roll out in November, and television shows such as "Mad Men" and "Weeds."
Terms of the deal were not disclosed nor were specifics about which titles are now owned by Warner/Chappell and which will be co-published, owing to confidentiality agreements and other contract language.
Warner/Chappell chairman/CEO Cameron Strang tells Billboard more deals for film and TV music may be on the horizon. "We're aggressively pursuing growth," he says.
The deal has something of a two-way street effect and it will create a direct link for Warner/Chappell writers and composers with Lionsgate projects. The hope is also that Lionsgate will use Warner/Chappell’s library in promotional material.
"Some of the deal focuses on our ability to generate revenues and administer copyrights from offices all around the world," Strang says. "On the creative side, our vast catalog of songs and our relationships with songwriters can be helpful to them. There are a lot of new areas for exploitation as well."
Nine months ago, Warner/Chappell acquired the masters and publishing rights for all film music owned by Miramax. Warner/Chappell had previously administered Miramax's film music publishing across most of Europe and South America.
The goals in both instances remain the same: license the music across TV, film, advertising, games and the Internet. Strang says there is a market for the repurposing of film scores, often related to brand tie-ins, though they do not have any breakdown of how the Miramax catalog has been used.
"Generally speaking," Strang says, "the results have been positive and in line with the general thesis that great American films and TV shows tend to be in high demand, which leads to more revenue."
Currently, the deal will not have any effect on Strang's other role running Warner Bros. Records or placing soundtracks at any of the Warner Music imprints. He is bullish, however, on the soundtrack marketplace.
"One of the great things happening now (in film and TV music)," he said, "is that it’s becoming more inventive, more creative and more collaborative than ever."