Marcie AllenPresident/Founder MAC Presents

Green Day, Dave Grohl and the Rolling Stones are better-known in advertising circles for all the opportunities they've said "no" to rather than "yes." In the last nine months alone, Marcie Allen at MAC Presents has helped broker rare partnerships for all three acts that helped them say "yes," for Nokia and Citi, respectively. Allen has also used her ties to music to help artists and families affected by Hurricane Sandy, and a short-form documentary about her experience aiding victims in the Rockaways, "Beach 119," is in the works.

Subscribe to billboard biz to continue reading this article and thousands more.

Billboard.biz subscribers get:
  • 24/7 coverage of every genre and sector of the business with over 150 exclusive charts
  • Bulletin: Breaking stories, chart info and analysis sent directly to your inbox every weekday
  • Billboard Magazine iPad Edition: An enhanced version of the magazine with video, photo galleries and playable charts
  • Archives: A rich history of Billboard.biz articles and exclusive charts

Join now or Log In

Questions? Comments? Let us know: @billboardbiz

Print

Tagged