It's T-minus two weeks until British rock quartet the Boxer Rebellion releases its fourth album, "Promises"--due May 14 on the band's own Absentee Recordings--and frontman Nathan Nicholson sounds a bit stressed.

"You don't start a band to be in a business," he says, sitting in manager Sumit Bothra's London office and pondering the phone calls to make, emails to write and tweets to tweet. "It makes me wonder about bands 20 years ago: What would they do with their time? Would they just sit around, write music and watch TV?"

Subscribe to billboard biz to continue reading this article and thousands more. subscribers get:
  • 24/7 coverage of every genre and sector of the business with over 150 exclusive charts
  • Bulletin: Breaking stories, chart info and analysis sent directly to your inbox every weekday
  • Billboard Magazine iPad Edition: An enhanced version of the magazine with video, photo galleries and playable charts
  • Archives: A rich history of articles and exclusive charts

Join now or Log In