WHAT: Justin Timberlake and MasterCard inked a two-year partnership that will include concerts, creative collaborations and an expected ad campaign. Much like Beyonce's multiple-year global pact with Pepsi, which includes original content as well as a tour and appearances in commercials, the Timberlake partnership is set to reach a collective ad spend that will likely exceed $60 million, based on Billboard estimates from previous MasterCard campaigns.

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