Amazon and Microsoft seem unsexy contenders in the digital platform wars--here's why the music industry should pay attention.

Microsoft's imminent unveiling of its new Xbox game console and Amazon's planned set-top box may seem far afield for the music industry. They're not.

Here's why. Microsoft and Amazon are going after the same holy grail that Apple and Google are pursuing--a universal media platform that can form the backbone of everyone's digital entertainment needs. It's a platform war that's being fought across devices, software and hardware--even in cars.

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