Amazon and Microsoft seem unsexy contenders in the digital platform wars--here's why the music industry should pay attention.

Microsoft's imminent unveiling of its new Xbox game console and Amazon's planned set-top box may seem far afield for the music industry. They're not.

Here's why. Microsoft and Amazon are going after the same holy grail that Apple and Google are pursuing--a universal media platform that can form the backbone of everyone's digital entertainment needs. It's a platform war that's being fought across devices, software and hardware--even in cars.

Subscribe to billboard biz to continue reading this article and thousands more. subscribers get:
  • 24/7 coverage of every genre and sector of the business with over 150 exclusive charts
  • Bulletin: Breaking stories, chart info and analysis sent directly to your inbox every weekday
  • Billboard Magazine iPad Edition: An enhanced version of the magazine with video, photo galleries and playable charts
  • Archives: A rich history of articles and exclusive charts

Join now or Log In