Jewelry retailer Zales has become an unlikely launch pad for rock songs, with recent ads featuring tracks from Alabama Shakes and the Black Keys. Unsigned British mod rockers Various Cruelties became the latest benefactors in late 2012 when their song "If It Wasn't for You" was selected for Zales' holiday campaign. Originally intended to run through Valentine's Day, it has been twice extended due to the song's viral popularity.

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By OutBrain