Billboard's Latin Music Conference: What Can a Brand Do for Me?
Answer: Drive hits, artist development, more
Pepsi
The beverage giant has partnered with up-and-coming DJ trio 3BallMTY to spread the gospel in the U.S. Latin and Latin-American market. Pepsi's desire to reach a young Latin market also compelled it to partner with Universal Music Latin Entertainment to develop new talent.
Fender
Join the conversation Print
