Answer: Drive hits, artist development, more

Pepsi

The beverage giant has partnered with up-and-coming DJ trio 3BallMTY to spread the gospel in the U.S. Latin and Latin-American market. Pepsi's desire to reach a young Latin market also compelled it to partner with Universal Music Latin Entertainment to develop new talent.

 

Fender

Subscribe to billboard biz to continue reading this article and thousands more.

Billboard.biz subscribers get:
  • 24/7 coverage of every genre and sector of the business with over 150 exclusive charts
  • Bulletin: Breaking stories, chart info and analysis sent directly to your inbox every weekday
  • Billboard Magazine iPad Edition: An enhanced version of the magazine with video, photo galleries and playable charts
  • Archives: A rich history of Billboard.biz articles and exclusive charts

Join now or Log In

Tagged