Reinventing the fan club.

On a sleepy Monday afternoon, a music fan who goes by the handle "sexycharizma37" shelled out somewhere between $12.50 and $25 to be an "Instant VIP" in an online fan club for Trey Songz, the R&B singer who's had a host of No. 1s on Billboard's R&B/hip-hop charts with songs like "I Invented Sex" and "Heart Attack."

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