The creation of the world's biggest music retailer seemed to happen almost in spite of the record labels, but they knew a good thing when Steve Jobs showed it to them.

When executives from Warner Music and Sony Music reached out to Steve Jobs in January 2002 in hopes of recruiting Apple into a consortium to develop a standard for interoperable music devices, they approached the meeting in Cupertino, Calif., with much apprehension for the future of the music business. A few minutes into the pitch, Jobs interrupted and said:

"You guys have your heads up your asses."

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