Umphrey's McGee's headphone rental project at live shows offers a new way of engaging fans

Fans are clearly seeking a deeper level of engagement and an expanded experience with the artists and events they patronize, a trend that began in the Internet age and has hit hyperspeed in the age of social media and the digital access it affords. Indiana-based Umphrey's McGee takes fan engagement to an even deeper level at its UMBowl events and through the group's new Headphones/Snowcones initiative, which started in April.

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