When Coca-Cola and Spotify first announced their “global strategic partnership” in April 2012, the vague marketing buzzwords only hinted at the products to come. However, the weekend before Spotify founder Daniel Ek announced the partnership at Ad Age’s Digital Conference in New York, the two companies held a “hack den” where developers feverishly worked on new coding for PlaceLists, a location-based global app for the Web that will be featured on Spotify.

Subscribe to billboard biz to continue reading this article and thousands more.

Billboard.biz subscribers get:
  • 24/7 coverage of every genre and sector of the business with over 150 exclusive charts
  • Bulletin: Breaking stories, chart info and analysis sent directly to your inbox every weekday
  • Billboard Magazine iPad Edition: An enhanced version of the magazine with video, photo galleries and playable charts
  • Archives: A rich history of Billboard.biz articles and exclusive charts

Join now or Log In