With rising viewers and ad expansion, Hispanic TV follows the path of its demographic from niche to mainstream with more English-language channels and Latin music stars
If some Latin TV executives sounded confident, at times even giddy, as they prepared for the upfront presentations in May, it was clear why. In April, Univision, the leading Spanish-language network in the United States, marked nine weeks at No. 4 or higher on Nielsen's ranking of the most-watched networks. Telemundo, meanwhile, reported its best quarter in the network's history, up 7% from a year ago. And mun2, the NBCUniversal channel for young Latinos, had its best ratings year in 2012, with double-digit growth in viewers aged 18-49 and 18-34, according to Nielsen.