Pepsi, known for its tradition of brand partnerships with the biggest artists of the day, is prepping a spate of new programs that will give lesser-known acts the same kind of exposure as some of the legends who've graced its campaigns.

Leading Pepsi's emerging artists program is a new partnership with Universal Music Latin Entertainment in which the companies will select two rising, as-yet-unsigned acts to introduce during a year-long period. The deal will involve a 50/50 split of everything from front-end costs to back-end profits.

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