Once the world-reknowned king of tropi-pop, Carlos Vives was out of the international spotlight for nearly a decade. Engineering his return has meant negotiating the seismic changes in the industry, but he's back with new label, TV and marketing partners

One day, in the middle of an eight-year stretch when he didn't have a major record contract or a publicist and didn't tour, Carlos Vives decided to take matters into his own hands.

After yet another unsuccessful attempt by his management to land a major recording deal, Vives picked up the phone himself and dialed the president of one of the labels where negotiations had stalled. "He said things had changed," Vives recalls ruefully. "He told me, 'There is nothing we can do for you.'"

Subscribe to billboard biz to continue reading this article and thousands more.

Billboard.biz subscribers get:
  • 24/7 coverage of every genre and sector of the business with over 150 exclusive charts
  • Bulletin: Breaking stories, chart info and analysis sent directly to your inbox every weekday
  • Billboard Magazine iPad Edition: An enhanced version of the magazine with video, photo galleries and playable charts
  • Archives: A rich history of Billboard.biz articles and exclusive charts

Join now or Log In