Exploring new ways for independent artists to earn money, online talent management firm Big Frame and YouTube artist Dave Days on Thursday launched a new reality video series called "Writing Room."
The show pairs 10 up-and-coming YouTube performers with professional producers and songwriters to create original songs and music videos that can be sold as singles or packaged together as an album. In addition, the videos are expected to generate advertising revenue as premium content on YouTube.
Days, a 21-year-old unsigned musician with more than 1.7 million subscribers to his two YouTube channels, developed the idea last year with Big Frame and is the host for the 10-part series scheduled to be released every Thursday on the BadPlanet YouTube channel.
The first episode features Alexandra Gronlund, a pop vocalist who goes by the stage name AlexG and has 513,000 subscribers who generate more than 7 million video views a month on her AlexGMusic channel. She’s paired with Los Angeles-based producers Nick Bailey and Ryan Ogren, who have worked as songwriters for Austin Mahone and Chris Wallace. Their music video was shot and produced at YouTube’s L.A. Space facility in Playa Vista.
Each episode takes the viewer through the songwriting and production process followed by the release of an original music video and the final track that will be sold on Google Play, Amazon.com’s MP3 Store, Topspin and other digital download services for 99 cents. Big Frame will also release a “Writing Room” album featuring all 10 tracks for $8.99.
“Making money from music on YouTube has always been a challenge for artists,” acknowledged Sarah Penna, Head of Talent and Co-Founder at Big Frame. “With ‘Writing Room,’ we’re creating a direct-to-purchase opportunity for artists on the show and giving fans a behind-the-scenes glimpse into the anatomy of songwriting. We see ‘Writing Room’ as a brand new approach – a way to give YouTube artists access to professional producers while creating a 360-degree experience for viewers.”
Other producers tapped for the show include Brian Malouf, Cameron Jaymes, Jon Callender, John Fields and Jacques Brautbar.