Seen by some as a thriving new revenue stream for the music biz due to the proliferation of videos, the reality is actually more prosaic and steady

If you think synchronization revenue is soaring in this golden age of cable TV, product marketing and YouTube, you're wrong. U.S. synch revenue is stuck in a rut. Increased supply and demand of licenses has led to lower prices, higher volume and roughly equivalent revenue from one year to the next.

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