AEG Live's Eleventh-Hour Surge to Promote Rolling Stones in U.S.

AEG Live could add as much as $100 million in gross revenue in 2013 after being confirmed as the North America promoter on the Rolling Stones' 50 and Counting tour in a last-minute deal reached just four days after the promoter's parent company AEG was pulled off the market by owner Philip Anschutz. According to a source familiar with the deal, the Stones' camp reached out to AEG Live with financial terms on March 18, and Anschutz quickly approved a deal that day worth nearly $80 million in cash and a letter of credit.