Rdio has become the first independent music subscription company to get into the video business with a new on-demand movie and TV streamer called Vdio. The service is exclusively available to subscribers of Rdio's paid unlimited tier at launch, and leverages the user's profile information and social connections automatically. Unlike Rdio, Vdio is pay-to-play and not subscription-based. The company says this will allow it to offer new titles sooner, given the traditional extended waiting period movie studios impose on services like Netflix.