Summer Tour Festival Preview -- The Startup Fests
From rock and wine in California to country in Michigan, first-time festivals aim to find their place
Inaugural festivals like BottleRock Napa Valley in California (May 9-12), Boston Calling (May 25-26) and Faster Horses Festival in Brooklyn, Mich. (July 19-21) will attempt to establish themselves among hundreds of other large-scale music events in the 2013 festival season. In addition to the financial and logistical obstacles that go into launching a new multiple-day music event, perhaps an even bigger challenge is establishing credibility with artist representatives who control whether an act will commit to performing.
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