Monica Narvaez has been named Hispanic Broadcaster Account Specialist at Arbitron.
In the newly created role, Narvaez will be responsible for strengthening the partnerships that Arbitron maintains with Hispanic broadcasting customers.
Some of the areas that will be targeted include promoting Spanish-language radio, generating solutions to address Hispanic radio group needs and developing programs for Spanish radio group training initiatives.
Narvaez is a specialist in Hispanic media and training for Spanish-language radio broadcasters. She has been with Arbitron for a decade working with programmers, on-air talent, market managers, corporate management and sales executives.
Before joining Arbitron, Narvaez was a web trainer for Nielsen, where she worked with TV station research directors and sales executives. She has a bachelor's degree from the University of Houston in media production and broadcast journalism.
Arbitron is an international media and marketing research firm serving media in a variety of areas. The company also provides mobile audience measurement and analytics in the United States, Europe, Asia and Australia.