It's not just about the international lineup at Lollapalooza Brazil--the festival also offers a chance to hear some of the best bands in Brazil when it touches down at Sao Paulo's Jockey Club. Headliner Planet Hemp leads a list of home-grown artists set to draw crowds in the country that was the largest recorded-music market in the world in 2011. Here, our picks for four artists, who, like the city of Sao Paulo, are diverse, cosmopolitan and distinctly Brazilian.
LUDOV Local band Ludov's six albums and EPs exemplify the international sound of Brazilian indie pop. The Sao Paulo group's animated video for the song "Princesa" won an MTV Brazil award in 2004, and the music channel has kept the band in rotation and featured it on its version of "TRL," boosting its exposure around Brazil.
CRIOLO The MC from Sao Paulo's slums is acclaimed for music that backs his poetic voice of the people with a mix of Afro-rooted rhythms. On his latest release "No Na Orelha" ("Knot in the Ear"), winner of both MTV Brazil and Rolling Stone Brazil's album of the year accolade, his urban ballads are set to Afrobeat, samba and reggae. Caetano Veloso calls him "possibly the most important figure on the Brazilian pop scene.''
AGRIDOCE The spirit of bossa nova pulses through the indie rock of Brazilian music sweetheart Pitty. In 2011, Pitty, one of Brazil's biggest-selling rock artists, charted at No. 14 on Billboard's Social 50, the highest debut for a Brazilian artist on the tally. She also reached No. 3 on Billboard's Uncharted list. For Agridoce, she teams with her longtime guitarist Martin to create a classically cool boy-meets-girl band. They sing in Portuguese, French and English (including a cover of the Smiths' "Please, Please, Please Let Me Get What I Want") to make music that's seductive in any language.
DATABASE Masters of the Sao Paulo club scene, Database's Lucio Morais and Yuri Chix were named 2009's new artist of the year by DJ Magazine. The duo has toured the international DJ circuit and created remixes for Fatboy Slim, NASA, Neon Indian and Metronomy. When they perform, expect house music to meet baile funk, disco and retro tropicalia.