Latin urban act Wisin & Yandel have signed on to be the official spokespersons for a Panasonic line of audio equipment that will see a major promotional campaign in Mexico and the rest of Latin America.
The deal includes a tie-in to the Power Live Max 700, a retro-looking boom box. More than 30,000 of these units will be preloaded with a Wisin & Yandel song. Additionally, the line of audio equipment will include headphones.
The duo will be part of TV and radio spots, social media campaigns and meet-and-greets with fans. The announcement of the Panasonic partnership was made in Mexico, where the artists have a substantial fan base and where the Panasonic brand is well known.
Last summer the Grammy-winning artists announced several projects that included a clothing line in conjunction with designer Marc Ecko around the same time they released their album “Lideres.”