Ultimate Ultra Map
Where to dance, drink and dine around the festival
1. Chi-Chi Central
South Beach's more upscale hotels happen to be concentrated in these three blocks, and are consequently where many DJs lay their heads. The Setai--and its glorious outdoor lounge, dotted with candlelight--will host Ultra Records' industry reception (March 21). The W will again host the SiriusXM Lounge, always a magnet for industry mingling (and some good, small pool parties too). Shore Club's got the Reload pool party (March 21), and the Perry (formerly Gansevoort) hasn't announced anything yet, but traditionally hosts pool events.
2. Pool Party Row
Four hotels with sizable pool areas-the Raleigh, the National, the Shelbourne and Surfcomber--sit within this two-block radius, creating an insurmountable sound-separation challenge, and so much party energy that no one cares. New York-based promoter RPM is behind 12 events at three of the pools during the week, from a showcase for Avicii's booking agency Spin (March 24) to a Hard Events throwdown featuring Baauer and Just Blaze (March 22). BBC dance radio legend Pete Tong is at the Surfcomber on March 16 and 22.
3. Lincoln Road Mall
Need a Starbucks Frappuccino, an overpriced pair of replacement sunglasses or just a break from repetitive beats? A walk of Lincoln Road is a good get-away-from-it moment.
4. La Sandwicherie, 229 14th St.
"The first thing I do when I get settled in SoBe is head here for a croissant sandwich with amazing fresh turkey and the best vinaigrette sauce ever. Don't forget the fresh smoothies too." -Eddie Dean, co-owner, RPM and Pacha New York
5. Mansion, 1235 Washington
After Ultra closes for the day, the grown-ups don't go home: They go clubbing. Opium Group's largest venue, Mansion, is one of few SoBe spots (including LIV at the Fountainbleau further uptown) that gets high-profile bookings and even crazier cameos: Last year, Steve Aoki, Kaskade and David Guetta dropped by for Afrojack's set. He's playing again this year (March 23), as are Richie Hawtin (March 22), Porter Robinson (March 15) and more.
6. Avicii Hotel, 1200 Collins
Avicii is taking his storied Miami marketing initiatives (ice cream trucks, buses wrapped with his mug) to the next level. The 15-room Marlin will be reborn as the Avicii Hotel, reportedly loaded with Avicii-branded soap and bathrobes. It will also host live streams of Avicii sets (through SiriusXM and Clear Channel) and various private parties.
7. Red Bull Pool at the Dream Hotel, 1111 Collins
One of EDM's most dedicated sponsors, Red Bull is setting up shop at the Dream pool for branded events, like a party with OWSLA artists and label head himself Skrillex (March 22).
8. The Hotel of South Beach, 801 Collins
"The small roof pool and bar has amazing frozen mojitos. I hold all my meetings here because it's quiet and has the most amazing view." -Junior Sanchez, DJ/producer, Brobot Records
9. Puerta Sagua, 700 Collins
"Great Latin food, awesome vibe and people. Kaskade and the team have been going there for as long as we've been coming to Miami." -Stephanie LaFera, owner, Little Empire
10. Gap South Beach, 673 Collins
When you need a $5 long-sleeve white T-shirt to keep your sunburn from getting worse: Behold, your local Gap.
11. Story, 136 Collins
Formerly the Opium Garden, the renovated nightclub is hosting evening gigs by Ultra headliners Kaskade (March 15) and Axwell (March 16), as well as Swedish House Mafia's Sebastian Ingrosso (March 21).
12. Milo's Greek Restaurant, 730 First St.
"It's a semi-formal place for South Beach businesspeople, but very low-key, not touristy at all. A favorite business lunch spot for Ultra owners." -Albert Berdellans, media and communications, Ultra Music Festival
13. Joe's Stone Crab, 11 Washington Ave.
"My favorite spot to eat. Get the jumbos and the key lime pie." -Gary Richards (aka Destructo), founder, HARD Events