Chris Gero has run artist relations for Yamaha for nearly 20 years, overseeing the brand's 3,500-strong global network of artists including Paul McCartney, Stevie Wonder, Alicia Keys and Jason Mraz. Last year Gero founded Yamaha Entertainment Group to steer the instrument brand's first label as a one-stop-shop operation based in Nashville. The first album on the label will be from U.K. band Leogun (signed to Elton John's Rocket Music Management), due this spring.
6:00 AM I get woken up by a 3-year-old "alarm clock"--my son--and while he's having breakfast later I start going through emails. Because we're an international company--headquartered in Japan, with artist operations in Los Angeles--a lot of information comes in overnight for me in Nashville.
9:00 AM Meet with my core staff in artist relations. We also discussed the "88" project, which I'm helping to run. It will include 88 artists and celebrities each recorded on Yamaha Disklavier and filmed playing the piano song that inspired them to learn piano. We've already talked with Michael McDonald, Jamie Cullum and Sara Bareilles, among others.
10:00 AM Meet with the record label team discussing marketing and promotion for Leogun.
11:00 AM Return phone calls. I connect with longtime Yamaha partner Elton John about the finishing touches to his piano auction charity at his Oscar party over the weekend.
12:00 PM At this time I usually meet to discuss new artist opportunities. I meet Ben Fold's manager to discuss a cross-promotional opportunity.
2:00 PM I head down to the studio to work on a remix of the Leogun record, "By the Reins." Then we started work on editing Elton's "Million Dollar Piano" DVD project, which I'm producing.
5:30 PM Pick up my son from school and head home.
8:30 PM Rather than go out to a live show, I spend most of the evening on the phone. I discuss preplanning with bass player Nathan East for his first solo album.