Taylor Swift, Fun. Aiming For Top 10 Return on Next Week’s Billboard 200 Chart

In the wake of the Grammy Awards on Feb. 10, few major artists opted to release new albums this past week. So on next week's Billboard 200 chart, expect to see a lot of familiar faces at the top of the list -- with many sporting big sales increases.

The Grammy Award winner for album of the year, Mumford & Sons' "Babel," should return to No. 1 for the first time in four months, according to industry forecasters. The album, released through Glassnote Records, may sell upwards of 150,000 copies by the end of the tracking week on Feb. 17.

Grammy Awards Send Sales Surging on Billboard Charts

The "2013 Grammy Nominees" compilation will naturally have a large gain as well, and it might possibly jump to No. 2 on the list. The all-star album might sell around 85,000 to 100,000 copies.

Other albums looking to see major sales spikes courtesy of exposure from the Grammy Awards include Bruno Mars' "Unorthodox Jukebox," Taylor Swift's "Red," fun.'s "Some Nights," the Lumineers' self-titled album, Maroon 5's "Overexposed," Rihanna's "Unapologetic," the Black Keys' "El Camino," Hunter Hayes' self-titled debut and Ed Sheeran's "+."

Mars, Swift, fun. and the Lumineers might all sell more than 50,000 with their respective albums, with both Mars and Swift aiming even higher. Swift's "Red" and fun.'s "Some Nights" will both likely return to the top 10. The latter has been absent from the region since the Sept. 15, 2012, chart.

Also helping sell product this week is big promotion in the iTunes Store, where many Grammy-related albums are sale priced for $6.99 and $7.99. They include "Babel," "Overexposed," "+," "El Camino" and "Hunter Hayes."

Other titles discounted by iTunes include Journey's ever-popular "Greatest Hits" and Bob Marley & the Wailers' best of "Legend." The latter was already on the rise thanks to the Grammy Awards' tribute to the reggae legend. On the show, Mars, Sting, Rihanna, Ziggy Marley and Damian Marley performed Bob Marley's "Could You Be Loved."

On SoundScan's Building chart (below), Mumford & Sons is No. 1, while the "2013 Grammy Nominees" album is No. 2. The Building tally is a precursor to the final Billboard 200 ranking, reflecting the first four days (Monday through Thursday) of SoundScan's tracking week as reported by six major merchants.

As for the rest of the Building chart's top 10: Mars and Swift are Nos. 3 and 4, respectively, while Josh Groban's "All That Echoes" is No. 5. The "Now 45" set is No. 6, followed by fun., the Lumineers and P!nk's "The Truth About Love" at Nos. 7-9. Tim McGraw's "Two Lanes of Freedom" closes out the top 10.

 

Nielsen SoundScan Building Chart
Rank LW
BB 200
Artist Title
1 4 Mumford & Sons "Babel"
2 11 Various Artists "2013 Grammy Nominees"
3 8 Bruno Mars "Unorthodox Jukebox"
4 12 Taylor Swift "Red"
5 1 Josh Groban "All That Echoes"
6 3 Various Artists "Now 45"
7 14 fun. "Some Nights"
8 10 The Lumineers "The Lumineers"
9 23 P!nk "The Truth About Love"
10 2 Tim McGraw "Two Lanes of Freedom"
The Building Chart reflects the first four days (Monday through Thursday) of SoundScan's tracking week (which ends Sunday) as reported by six major merchants: iTunes, Trans World Entertainment, Best Buy, Starbucks, Target and Anderson Merchandisers. Billboard estimates that they make up about 85% of all U.S. album sales.

Questions? Comments? Let us know: @billboardbiz

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