Roc-ing for the Kids
In the hours following the 55th Grammy Awards on Feb. 10, the music industry will have dozens of exclusive after-parties to choose from around Los Angeles. One event in particular is using the high-profile nature of Music's Biggest Night to help children facing birth defects, disfiguring disorders and other ailments.
For the second year, Roc Nation and Three Six Zero is hosting a post-Grammy concert at the House of Blues to raise funds for the Children's Orthopaedic Center at Children's Hospital Los Angeles. In 2012, with the help of donated performances by Rihanna, Deadmau5 and Calvin Harris, the $250-ticket concert raised more than $150,000. This year's show will feature Deadmau5, Crookers, Nero and other surprise guests.
Roc Nation co-founder/president Jay Brown first learned about the needs of Children's Orthopaedic Center through his friendship with the center's director, David Skaggs. "Our kids were in the same classes, so we became friends," Brown says. "Later he told me about an 11-year-old girl who couldn't get an operation because her family couldn't afford it. Outside of the state coverage, it was all about donations that provide health care for people in need."
Searching for a way to help, Brown suggested an all-star benefit concert. "It was very touching to see some of the world's most famous people chipping in to help...It really brings a tear to my eye," Skaggs says. "We're in a situation where we can take good care of the kids, but if you don't have the support of the community, things don't work."
Last year's inaugural concert attracted such music executives as Island Def Jam Music Group/Republic Records' Barry Weiss and Warner/Chappell Music's Jon Platt, among many others. Tickets are available at Ticketmaster.com and $10 donations can be made by texting "CHLA" to 90999 through Feb. 17.