CES 2013: Gibson Guitar's CEO Talks High-Tech Instruments; Ford Motors to Put Apps in Your Dash (Video)
CES 2013: Gibson Guitar's CEO Talks High-Tech Instruments; Ford Motors to Put Apps in Your Dash (Video)

Gibson Guitar's chairman and CEO Henry Juszkiewicz shows off his company's newest invention: a self-tuning guitar, going on to explain his company's philosophy of technology, saying it should be "invisible and not intrusive."

"Applications that take into account your mood, the weather, how slowly you're driving..." Julius Marchwicki, product manager of Ford SYNC - the company's in-dash operating system produced in collaboration with Microsoft - explains to Billboard's Scott Steinberg the value of that product, and the "why?" of putting apps in your car.