The last known photo of Jenni Rivera alive. Clockwise from top: publicist Arturo Rivera, Jenni Rivera, makeup artist Jacob Yebale , stylist Jorge Sanchez. (Photo: Yebale's Instagram)
While their names have been listed in news reports about Jenni Rivera's death, there have been few details about the people who were with the singer on the fatal crash of the private plane that was taking them from Monterrey to Toluca in Mexico.
Rivera was traveling with her publicist Arturo Rivera (no relation), her stylist Jorge Sanchez, her makeup artist Jacob Yebale (whose name has been reported as Jacobo Llenares) and her attorney Mario Macias; also killed in the crash were pilots Miguel Perez and Alejandro Torres.
Arturo Rivera, in particular, was well-known in the entertainment business. A journalist-turned-publicist, he represented some of the biggest names in regional Mexican music, including Rivera, Larry Hernandez and Banda El Recodo, with whom he'd worked for nearly 20 years.
"He was by far the most important publicist in grupero music," said Teresa Aguilera, a Billboard correspondent in Mexico, who traveled with Arturo Rivera and Banda el Recodo to the group's performances in Japan in 2000 and Germany in 2004.
"Arturo wanted to give El Recodo international projection and thought it was important for the press to travel with them and see first-hand what they could do abroad. He was a very charismatic individual."
Rivera, who also worked with Patrulla 81 and Mariachi Sol de Mexico, was persistent and inventive. He understood the Mexican market as well as the U.S. Latin market and knew what made for a compelling story. Most recently, he founded AR Productions, a public relations firm, together with his sister Cynthia Rivera and Mario Larios.
"We are in mourning," said Ricky Muñoz, lead singer of Intocable, who had long worked with Arturo Rivera and were good friends with Jenni Rivera. "We have lost two members of our family. Of Jenni, great memories remain. She was a light. Her joy was contagious, and it saddens us to have lost her so soon and so unexpectedly. As for Arturo, he was a great soldier, an amazing friend who worked nonstop for us in Mexico, and that we will certainly miss. All of this emphasizes that life is fragile and that we must live it fully."
Also traveling on Rivera's plane was her Los Angeles-based make-up artist Jacob Yebale, with whom the singer had a long association. Yebale -- who had worked with Christina Aguilera, Rihanna, Don Omar and Pitbull -- posted on instagram the last known photo of Rivera alive, and wrote on the caption: "We getting Back To Mexico City..... Jenni Rivera, Arturo, Gigi and Me.. Los Amooo! [I love you!]"
"Gigi" was Jorge Sánchez, Rivera's official hair stylist. He had long worked for Televisa and collaborated sporadically with Rivera, but since April had been her permanent stylist in Mexico.
Macías was Rivera's attorney in Mexico.
At the time of the crash, Rivera was traveling from a concert at the Monterrey Arena to shoot an episode of "The Voice Mexico" in Mexico City, where she was one of the celebrity coaches.