Jenni Rivera Memorial Brings Her to No. 1 on Billboard Social 50
Jenni Rivera Memorial Brings Her to No. 1 on Billboard Social 50

The family of Jenni Rivera asking radio programmers to play Rivera's hit "La Gran Señora" tomorrow (Thursday) at noon, PT.

"All of you contact all of the radio stations," Gustavo Rivera, Jenni's brother, told the audience of 6,000 at the Gibson Amphitheater at Universal City in Los Angeles, where fans had gathered for a memorial service Wednesday morning. Family members and a full band gathered around her red coffin, beside which stood an empty microphone.

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"Jenni Rivera remains very alive!" shouted Gustavo. "You who loved Jenni Rivera are going to continue to make her even bigger."

Rivera's voice was heard loud and clear on the radio last week. According to Nielsen BDS, her singles earned 14,691 spins in the week ending Dec. 15 across all monitored U.S. terrestrial radio stations. That's up 390% from the previous week, when her songs accumulated 2,997 detections.

During a moving moment on stage Wednesday, Pedro Rivera, Jenni's father and the patriarch of the family often called The Rivera Dynasty, tearfully thanked "The people who helped make my daughter Jenni Rivera." He mentioned her brother, Lupillo Rivera, and Jenni herself, but first thanked DJ Pepe Garza and Los Angeles station Que Buena 105.5/94.3FM.

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Four of the station's top ten tracks this week are Jenni Rivera songs. "La Misma Gran Señora" is number one, and the tragically appropriate "Cuando Muere un Dama" ("When a Lady Dies") is number two.

"She was the most popular singer [of Regional Mexican music] that has ever existed," said Garza, who spoke onstage at the ceremony. "I'm one more person whose heart was touched by Jenni Rivera, and I am eternatlly grateful."

The station is giving away Jenni Rivera 2013 calendars this week to any fan who comes to their offices in Burbank.

Rivera's most popular song on radio across the country last week, in terms of overall audience impressions, was also "La Misma Gran Senora," the new title track from Rivera's compilation album released two days after the singer's death in a plane crash in Mexico. Second in popularity was "Detras De Mi Ventana." They earned 5.7 million and 5.2 million in audience, respectively, gaining by 103% and 130%. The songs jump 37-13 and 47-16 on the Latin Airplay chart. La Misma Gran Senora" also makes waves on the Regional Mexican Airplay chart, climbing 15-6. It marks the diva's 11th top 10 single on the tally.

In Mexico, the airplay story is the same, where her songs racked up 876 spins in the Dec. 15 week -- up 86% compared to the 470 detections a week earlier.

On Billboard's Top Latin Albums chart, Rivera monopolizes the top three rungs, with the album "La Misma Gran Senora" debuting at No. 1 with 27,000 -- the best sales week of the year for any Latin album. It's also Rivera's best sales frame for an album, beating the 16,000 racked by "Jenni" in its debut week in 2008. With the most recent Nielsen SoundScan tracking week ending on Dec. 16, the new Billboard charts reflect the first full week since her passing. (SoundScan provides data to Billboard for its music sales chart rankings.)

At Nos. 2 and 3 on Latin Albums this week, Rivera's two 2011 releases "Joyas Prestadas: Pop" and "Joyas Prestadas: Banda" sell 14,000 (up 532%) and 13,000 (up 578%), respectively. The albums were Nos. 2 and 4 last week.

"La Misma Gran Senora" is Rivera's second No. 1 on the Latin Albums chart, following "Jenni." 


Rivera's overall catalog of albums sold 64,000 last week -- up 1,014% from 6,000 the week prior. 

On the Latin Digital Songs chart, Rivera, tallys 23 titles on the 50-position chart. The highest-ranked tune is "Basta Ya" (featuring Marco Antonio Solis), which jumps from No. 19 to No. 3 with 6,000 sold (up 337%). Rivera's next highest sellers are "Ya Lo Se" (rising 26-4 with 5,000; up 381%), "La Gran Senora" (a debut at No. 6 with 4,000), and "Como Tu Mujer" (featuring Solis) (39-7 with 3,000; up 258%). 

The regional Mexican star naturally overwhelms the Regional Mexican DigitalSongs chart, where all but one of the 25 titles on the chart are hers. Only No. 21 -- Voz de Mando's "Y Ahora Resulta" -- is a non-Rivera song. In total, Rivera sold 85,000 digital songs last week -- up 639% from the 12,000 sold the week previous.

"She has many plans," brother Juan Rivera told the crowd at the Gibson. "So we have a lot of work to do. So many times I introduced her in her shows: The queen of queens, the Diva of banda, La Gran señora and, because you made it this way, I will proudly say, No. 1: Jenniiiiiii!!!!!!"