MTV will produce the halftime show for Super Bowl XXXVIII, which sister Viacom company CBS will televise Feb. 1 from Houston's Reliant Stadium. Performing acts have not been announced.

MTV will produce the halftime show for Super Bowl XXXVIII, which sister Viacom company CBS will televise Feb. 1 from Houston's Reliant Stadium. Performing acts have not been announced.

MTV's Dave Sirulnick and Salli Frattini will executive-produce the show, which will be sponsored for the first time by America Online.

MTV has produced the Super Bowl halftime show once before, in 2001.

Questions? Comments? Let us know: @billboardbiz

Print