Pharrell Williams, one-half of production duo the Neptunes and CEO of the Star Trak label, is getting into the fashion industry. Williams has teamed with Reebok in a long-term licensing partnership th

Pharrell Williams, one-half of production duo the Neptunes and CEO of the Star Trak label, is getting into the fashion industry. Williams has teamed with Reebok in a long-term licensing partnership that includes a collection of men's and women's Rbk footwear, Ice Cream, and a men's apparel line, Billionaire Boys Club.

The collections will launch in summer 2004 with limited distribution in select high-end boutiques and department stores worldwide. Pharrell and Reebok are developing an integrated global marketing and grassroots campaign to promote the products.

"I'm excited to be combining my creativity and vision with Reebok," Williams says in a statement. "I've always wanted to do more than music, and now I'll be able to explore the world of fashion by designing my style of clothes and sneakers."

"Pharrell's collections will fuse skate, hip-hop and alternative-rock global youth cultures to reach a broader audience across all musical genres," adds Rbk VP Todd Krinsky.

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