OutKast is in talks for an endorsement deal with Polaroid, sources say. The duo's single "Hey Ya!" (Arista) references the camera company with the lyric "Shake it like a Polaroid picture."

OutKast is in talks for an endorsement deal with Polaroid, sources say. The duo's single "Hey Ya!" (Arista) references the camera company with the lyric "Shake it like a Polaroid picture."

Polaroid ad agency MVBMS has been providing the rap duo with cameras to use onstage and at public events.

OutKast's manager, Blue Williams of Family Tree Entertainment, declined to comment.

"Hey Ya!" has been No. 1 on the Hot 100 for three weeks.

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