50-date outing to launch Jan. 23 in Fort Myers, Fla.

NAPA Auto Parts has signed on as the title sponsor for a tour by Alan Jackson, to launch Jan. 23 in Fort Myers, Fla. The outing will include more than 50 U.S. dates; Martina McBride will open some of the shows.

Jackson will be featured in radio and television advertising for NAPA Auto Parts stores and NAPA Auto Care Centers and will also be featured on in-store displays.

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