MTV Networks (MTVN) is relaunching College Television Network (CTN) under the new name mtvU. The redesign had been expected.

MTV Networks (MTVN) is relaunching College Television Network (CTN) under the new name mtvU. The redesign had been expected.

Van Toffler, president of MTV/MTV2/MTV Films, adds the title of president of mtvU. Stephen Friedman, former GM of CTN, will continue in the same role at mtvU. The New York-based network will also have a new staff of VJs. Programming will include "The Cut," which spotlights new and developing artists; the first acts to appear will include Howie Day, Butterfly Boucher, Atmosphere, Death Cab For Cutie, Dizzie Rascal and Joss Stone.

The "Stand In" promotion will bring celebrities to classrooms to be a teacher for a day. The first "Stand In" will be Marilyn Manson, who will lecture on music and marketing; other participants will include author Frank McCourt and political activist Jesse Jackson.

MTV Networks says mtvU is available on more than 720 U.S. college campuses.