Sony Music Asia president Richard Denekamp has been named chairman of the Asia Pacific regional board of the International Federation of the Phonographic Industry (IFPI).

Sony Music Asia president Richard Denekamp has been named chairman of the Asia Pacific regional board of the International Federation of the Phonographic Industry (IFPI).

Denekamp replaces Warner Music Asia Pacific president Lachie Rutherford, who takes over as vice chairman from EMI Recorded Music Southeast Asia chairman/CEO Norman Cheng. Denekamp's two-year term as chairman officially began Dec. 1 but was only announced Jan. 20.

"My major priority remains trying to decrease physical piracy and to fight digital Internet piracy," Denekamp says, noting that three territories in the region - South Korea, Taiwan and Hong Kong - have some of the highest broadband penetration rates in the world.

He also points out that the Asian music market (excluding Japan, Australia and New Zealand) has lost 50% of its value in the last six years.

"Most of that won't come back," says Denekamp, citing the region's economic woes, competition from other forms of entertainment and above all piracy as reasons.

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