Coca-Cola's foray into the British online music market got off to a difficult start Monday (Jan. 19). The service at MyCokeMusic.com was shut down due to technical problems for much of the two days si

Coca-Cola's foray into the British online music market got off to a difficult start Monday (Jan. 19). The service at MyCokeMusic.com was shut down due to technical problems for much of the two days since it went live on Monday. The site is now up and running.

A message posted Tuesday on the Web site said it was being "uploaded with the latest music" and told users to return at 4 p.m. GMT. The site initially told users to return at 11 a.m. that day, but the launch was pushed back again.

The soft drink giant's download site has more than 250,000 digital tracks, including exclusives, new releases and catalog repertoire. Individual downloads are to be available for £0.80 ($1.40), with albums priced from £6.40 ($11.50).

The service, powered by London-based digital music service provider OD2, aims to offer the biggest collection of music available for download in the U.K. It is understood to be negotiating with labels to secure pre-release downloads up to six weeks ahead of their physical release at retail.

A Coca-Cola spokesperson was unable to be reached for comment at deadline.

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