Coca-Cola is reading a major campaign for March and April to promote its newly launched online music service.

Coca-Cola is reading a major campaign for March and April to promote its newly launched online music service.

Speaking at the MidemNet conference Saturday in Cannes, Rafael McDonnell, head of strategic marketing alliances for Coca-Cola, said the service will benefit from a promotion in which it is offering 20 million free downloads to U.K. consumers via 200 million packages of the soft drink.

McDonnell said the goal is to drive consumers to the mycokemusic.com store and expand awareness of legitimate downloads. "This will be the biggest ever promotional push for downloads," he said.

Tracks on the site sell for .80 pounds ($1.46). The service, powered by digital distributor OD2, offers 260,000 tracks.

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