In an effort to further establish the growing market for music video, Sony Music Distribution is reducing the price to retail on more than 40 DVD titles.

In an effort to further establish the growing market for music video, Sony Music Distribution is reducing the price to retail on more than 40 DVD titles.

Dropping to $14.98 from $19.98 are 21 titles, including "Essential Clash," Meat Loaf's "Hits out of Hell; Gloria Estefan's "Everlasting Gloria" and "VH1 Divas Live." Down from $19.98 to $9.98 are 18 titles, including Aerosmith's "The Making of Pump," Benny Goodman's "Adventures in the Kingdom of Swing" and Tony Bennett's "Live by Request." Five titles, including Celine Dion's "All the Way: A Decade of Song," will be repriced to $19.98 from $24.98.

The price changes become effective Feb. 9 in the U.S.

In order to offset the devalution, Sony is offer price protection in the form of free goods for all purchases of the titles through Feb. 6, providing that accounts pass the savings on to customers, either in part or in whole.

One executive familiar with Sony's thinking notes that while the music-video marketplace is growing rapidly, the configuration seems to have a shorter shelf-life than albums, which is why the company is being aggressive with pricing devaluation.

Questions? Comments? Let us know: @billboardbiz

Print