Little Richard will deliver the keynote address at the South By Southwest Music Conference (SXSW) March 18 in Austin. He replaces former Arista Records president/CEO Antonio "L.A." Reid as the keynote

Little Richard will deliver the keynote address at the South By Southwest Music Conference (SXSW) March 18 in Austin. He replaces former Arista Records president/CEO Antonio "L.A." Reid as the keynote speaker; Reid withdrew following his Jan. 13 resignation from the label.

The rock pioneer will also perform during SXSW at the March 18 BMI showcase at the Austin Music Hall.