Music, film and video veteran Mark Haefeli has launched a production company that will develop and distribute original programming for concert films, musical documentaries and TV specials.

Music, film and video veteran Mark Haefeli has launched a production company that will develop and distribute original programming for concert films, musical documentaries and TV specials.

MH3-TV will develop all facets of its productions, including media and packaging. Haefeli previously produced and directed ABC's two-hour special "Paul McCartney Back in the U.S."; he also developed the Capitol DVD based on the McCartney tour.

MH-3 will be based in New York. A West Coast division will be run by Tom Grasty, a former head of development for VH1 who has also developed projects with Madonna's Maverick Films and Quincy Jones Entertainment.