Musiwave, which provides wireless music to European telecommunications companies, has launched a subsidiary in Hong Kong. The move, according to Paris-based Musiwave, is an integral part of a worldwid

Musiwave, which provides wireless music to European telecommunications companies, has launched a subsidiary in Hong Kong. The move, according to Paris-based Musiwave, is an integral part of a worldwide expansion plan.

Telecoms veteran Kiet Lam will head Musiwave's Asia affiliate, which will focus on developing business in China, Hong Kong, Malaysia, South Korea and Taiwan. Lam reports to Musiwave co-founder and CEO Gilles Babinet. The Hong Kong office currently has three staffers.

The company expects to announce partnerships with Asian mobile operators during the first quarter.

Meanwhile, Musiwave has launched its Pictones multimedia mobile format on the Nokia Series 60 platform. The service delivers live images to mobile users, combined with Musitones real-music ringtones.

Musiwave's partners include mobile operators T-Mobile and Vodafone. The company has content pacts with Sony, BMG and other record companies.